Portfolio of Work
eHealthcare Awards
2023
Platinum – Best Search Engine Marketing Campaign for “Department of Otolaryngology – Search Engine Marketing Campaign”
Platinum – Best Digital Marketing Campaign for “Department of Psychiatry — Suicide Prevention Month Campaign”
Platinum – Best Healthcare Podcast for “On The Mind Podcast Series”
2022
Platinum – Best Healthcare Podcast for “Women’s Health Wednesday” Podcast Series
Gold – Best Integrated Marketing Campaign for “Long Island City”
2021
Platinum – Best Digital Marketing Campaign for “Adapting Your Digital Ad Strategy – Lessons from a Pandemic”
305 Fitness - At-Home OnDemand Workout Videos
Launched inaugural at-home workout series on YouTube
Grew channel’s subscriptions by 850% to 10K users
Published “Lit Hip Hop Dance Workout,” the highest performing video to date, currently with over 200K views
305 Fitness x Ketel One Botanical
Led partnership with Ketel One Botanical to help kick off the summer
Activated in 4 of our major markets through weekly sponsored Happy Hours for over 1200 loyal clients
Partnered with influencers like LadyGang on co-branded special events
305 Fitness x Nike NYC & Nike Women
Led creative and event partnership with Nike NYC and Nike Women
Supported campaign through effective social media marketing and in-store event activations at Nike NYC’s Flagship store
Collaborated with internal Creative Director on executing shoots, giving strategic feedback, and crafting promotional messaging
305 Fitness x Tiësto
Partnered with Tiësto, GRAMMY® Award-winning, platinum-certified, international icon on unique partnership
Promoted exclusive 30 minute mix & filmed at-home workout for audience (currently at with over 36K views)
Press coverage by We Rave You and Your EDM
305 Fitness - “The Annual Sale” Email Campaign
Oversaw all email communications for “The Annual Sale,” the biggest promotion of the fiscal year
Strategize unique messaging and creatives to help re-engage past clients, current members, and new visitors to help grow readership
Increased email open rates by 15% through A/B testing, list segmentation, and targeting promotions based on audience behaviors.
Success Academy - CEO as LinkedIn Influencer
Managed CEO’s social presence as LinkedIn Influencer
Published monthly thought pieces and op-eds in areas of Education Reform and local NYC politics news
Grew engagements of articles to 1000+ reactions and 100+ comments
NYP OnDemand Inaugural Twitter Chat
Led strategy for the first Twitter Chat hosted by New York’s #1 Hospital, as ranked by U.S. News & World Report™
Partnered with internal constituents to successfully launch the network’s first telemedicine program
Generated 13M total impressions during the one hour Q&A chat